World Martial Arts Supply, Inc. (hereafter known as "WMA") collects customer information to help us to serve you better. We respect your privacy and are committed to maintaining and using this information responsibly. This privacy policy addresses the use and disclosure of personal information we collect from you. By visiting our wmaonline.com website (Website), or providing your information to us, you are accepting the practices described in this privacy policy. If you do not agree with our policies and practices, your choice is not to use our Website or our Services. We collect your personal information in order to deliver our Website and Services to you more efficiently. If you do not provide us with the necessary personal information, we will not be able to deliver all the features of our Services and/or Website to you as intended.
What Personal Information About Customers Does WMA Collect and Why Does WMA Collect This Data?
Any personal information you provide to us is maintained on secure servers and our internal systems. We collect information when you register online or update your account, log-in, place an order, opt-in to receive our emails, shop online, request a catalog (when available) or participate in a sweepstakes, contest, promotion or survey. We may also collect information from you in our online/pop-up/kiosk stores or through other marketing material.
| Category of Personal Data | Examples of your personal data |
| Contact Information | Name, Address, Email Address, Telephone Number |
| Transaction Information | Contact information, together with purchase details, delivery details, payment details, and communications we have about your purchase |
| Legal Information | Fraud checks or flags raised about your transactions, payment card refusals, complaints |
| Preference Information | Your marketing preferences, your account settings including any default preferences we have observed, such as the types of offers that interest you, or the areas of our website that you visit |
| Communications | Communications we may have with you, whether relating to a transaction or not. Please note that we may record calls to our customer services team. |
| Voluntary Information | Any voluntary information you provide us with, such as your date of birth, gender, responses to surveys or competition entries |
| Observed Information | Details of your online browsing activities on our website, such as the pages, products or areas of our website that you visit, or which link has brought you to our website from our email communications or other websites
This information may be identifiable to you because you are logged in to your account, or because we have collected details of your IP address or the devise that you have used to access the website. This will also be collected to show the geographic region which your device reports to us if you have location services activated |
We have or may implement Remarketing, Google Ads, and Google Analytics Demographics and Interest Reporting on this site.
We use the data we collect about you for various purposes. European data protection legislation sets out specific "lawful bases" for processing personal data. The tables below set out under which basis we process different information about you, and explains the purpose of that processing. It also sets out the specific rights you have in respect of that processing, which may depend on the basis we process it for.
| Lawful Basis and Purpose | What personal data do we use? |
| Consent: to send you direct marketing in accordance with the preferences you select when you sign up to receive updates, purchase products or via our preferences centre.
To collect certain personal data about you via cookies or other similar technologies. | Contact Information
Observed Information |
| Performance of our contract with you: to fulfil your order, take payment and deliver your goods to you or the recipient you indicate, to deal with any complaints or any after sales services, including for warranty purposes. | Transaction Information |
| Complying with legal obligations: To confirm your identity, to keep records required by law or to evidence our compliance with laws, including tax laws, consumer protection laws and data protection laws. To provide information to law enforcement agencies or other authorities where we are required to do so. | Legal Information, Transaction Information, Communications (where relevant), Preference information in the case or marketing and cookies preferences only |
Information We Collect Through Automatic Data Collection Technologies
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:
• Details of your visits to our Website, including, but not limited to, traffic data, geolocation data, logs and other communication data and the resources that you access and use on the Website.
• Information about your computer and internet connection, including your IP address, operating system and browser type.
We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). For more information on how to opt-out of advertiser tracking mechanisms, please visit www.networkadvertising.org/managing/opt_out.asp.
The information we collect automatically is statistical data and may include Personal Information, but we may maintain it or associate it with Personal Information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including, but not limited to, by enabling us to:
• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize and improve our Website.
• Speed up your searches.
• Recognize you when you return to our Website.
The technologies we use for this automatic data collection may include cookies, flash cookies, web beacons, pixel tracking, GIF and/or IP address. Each of these is discussed below.
• Cookies (or browser cookies)
o A cookie is a small file placed on the hard drive of your computer or mobile device. It may contain certain data, including, but not limited to: the name of the server that has placed it there, an identifier in the form of a unique number, and, an expiration date (some cookies only). Cookies are managed by the web browser on your computer (Internet Explorer, Firefox, Safari or Google Chrome).
o Different types of cookies which have different purposes are used on our Website.
Essential Cookies
▪ These cookies are essential to allow you to browse our Website and use its functions. Without them, services such as shopping baskets and electronic invoicing would not be able to work.
Performance Cookies
▪ These cookies collect information on the use of our Website, such as which pages are consulted most often. This information enables us to optimize our Website and simplify browsing. Performance cookies also enable our affiliates and partners to find out whether you have accessed one of our websites from their site and whether your visit has led to the use or purchase of a product or service from our Website, including the references for the product or service purchased. These cookies do not collect any information which could be used to identify you. All the information collected is aggregated, and therefore anonymous.
Functionality Cookies
▪ These cookies enable our Website to remember the choices you have made when browsing. For example, we can store your geographical location in a cookie so that the Website corresponding to your area is shown. We can also remember your preferences, such as the text size, font and other customizable aspects of the Website. Functionality cookies may also be able to keep track of the products or videos consulted to avoid repetition. The information collected by these cookies cannot be used to identify you and cannot monitor your browsing activity on sites which do not belong to us.
o It is possible that you will come across third-party cookies on some pages of sites that are not under our control.
o You may refuse to accept browser cookies by activating the appropriate setting in your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
• Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.
• Web Beacons. Pages of our the Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs. pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity)
• Pixel Tracking. In addition to using Cookies, the Website may employ "pixel tracking", a common process which may be used in connection with advertisements on other sites. Pixel tracking involves the use of pixel tags that are not visible to the user and consist of a few lines of computer code. Pixel tracking measures the effectiveness of advertisements and compiles aggregate and specific usage statistics. A "pixel tag" is an invisible tag placed on certain pages of websites that is used to track an individual user's activity. We may access these pixel tags to identify activity and interests that may allow us to better match our goods, services, and other offers with your interests and needs. For example, if you visit our Website from an advertisement on another website, the pixel tag will allow the advertiser to track that its advertisement brought you to the Website. If you visit our Website, and we link you to another website, we may also be able to determine that you were sent to and/or transacted with a third-party website. This data is collected for use in our marketing and research.
• GIF. We may use tiny images known as clear GIFs to track behavior of users, including statistics on who opens our emails.
• IP Address. Our servers automatically record certain log file information reported from your browser when you access the Services. These server logs may include information such as which pages of the Service you visited, your internet protocol ("IP") address, browser type, and other information on how you interact with the Services.
Third-party Use of Cookies and Other Tracking Technologies
We use Google Analytics and Facebook Pixel to help us understand use of our Services. This service collects the information sent by your browser as part of a web page request, including cookies and your IP address, and their use of it is governed by their privacy policy.
Financial information connected to payments may be collected or stored by a third-party payment processor and is subject to their terms and policies.
How To Turn Off Cookies
Most browsers give you the option to stop accepting cookies in the browser settings, or to turn them off for a particular website. However, we use cookies for some basic functionality, like collecting your email for RSVPs on event pages. If you choose to update your settings in that way, some of the ways that our site functions will be prevented from working as intended.
If you choose to turn cookies off, all modern browsers allow you to do so, usually in their settings page.
Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari web and iOS
Your Rights
You have the following rights regarding your information:
1. The right to be informed: You have the right to be provided with clear, transparent and easily understandable information about how we use your information and your rights. This is why we're providing you with the information in this Privacy Policy.
2. The right of access: You have the right to obtain access to your information (if we're processing it), and other certain other information (similar to that provided in this Privacy Policy). This is so you're aware and can check that we're using your information in accordance with data protection law.
3. The right to rectification: You're entitled to have your information corrected if it's inaccurate or incomplete.
4. The right to erasure: This is also known as 'the right to be forgotten' and, in simple terms, enables you to request the deletion or removal of your information where there's no compelling reason for us to keep using it. This is not a general right to erasure; there are exceptions.
5. The right to restrict processing: You have rights to 'block' or suppress further use of your information. When processing is restricted, we can still store your information, but may not use it further. We keep lists of people who have asked for further use of their information to be 'blocked' to make sure the restriction is respected in future.
6. The right to data portability: You have rights to obtain and reuse your personal data for your own purposes across different services. Eg, if you decide to switch to a new provider, this enables you to move, copy or transfer your information easily between our IT systems and theirs safely and securely, without affecting its usability.
7. The right to object: You have the right to object to certain types of processing, including processing for direct marketing (which we do only with your consent). For more information or to object, see Objecting to processing.
8. Rights of automated decision makingand profiling: the GDPR has put in place safeguards to protect individuals against the risk that a potentially damaging decision is made without human intervention.
Individuals under the Age of 18
We do not knowingly collect, solicit or maintain Personal Information from anyone under the age of 18 or knowingly allow such persons to register for our Services, with the exception of children 13 or older who have permission from a parent or guardian the child's behalf. If you are under 18, please do not send any Personal Information about yourself (such as your name, address, telephone number, or email address) to us. No one under age 18 is allowed to provide any Personal Information to or on the Services. In the event that we learn that we have collected Personal Information from a child under age 18 without verification of parental consent, we will use commercially reasonable efforts to delete that information from our database. Please contact us at wma@wmaonline.com if you have any concerns.
Changes to Our Privacy Policy
We're constantly working to improve our Services, so we may need to change this Privacy Policy from time to time as well, but we will alert you to changes by placing a notice on our Website or as part of the Services, by sending you an email, and/or by some other means. Please note that if you've opted not to receive legal notice emails from us (or you haven't provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is collected.
How long do we keep your information for?
We will keep your personal information as long as it is necessary for the purpose for which we obtained it, unless you ask us to delete it at an earlier time. Our retention periods are based on business needs and legal requirements, and your information that is no longer needed is either irreversibly anonymized or destroyed securely.
If you ask us to delete your personal information at an earlier time, we will delete all information we hold on you within 30 days,save for information which is reasonable for us to retain in order to operate our Website or information we are required to retain by law.
Following termination or deactivation of your account, we may retain your profile information and all information posted to public areasof the Service.
How We Share Your Information
Personal Information: We will never rent or sell your Personal Information to others, other than as noted below under "Disclosure/Assignment of Your Personal Information". We may share your Personal Information with third parties for the purpose of providing or improving the Service to you. If we do this, such third parties' use of your Personal Information will be bound by obligations of confidentiality. We may store Personal Information in locations outside our direct control (for instance, on servers or databases located or co-located with hosting providers). Any Personal Information or content that you voluntarily disclose for posting to the Service becomes available to the public, as controlled by any applicable privacy or website customization settings. To change your privacy settings on the Service, you may visit your WMA Online account settings page. If you remove information that you posted to the Service, copies may remain viewable in cached and archived pages of the Service, or if other users have copied or saved that information.
From time to time, we may run contests, special offers, or other events or activities ("Events") on the Service together with a third party partner. If you provide information to such third parties, they may use it for the purpose of that Event and any other use to which you consent. We cannot control third parties' use of your information. If you do not want your information to be collected by or shared with a third party, you can choose not to participate in these Events.
Except as otherwise described in this Privacy Policy, we will not disclose Personal Information to any third party unless required to do so by law, court order, legal process, or subpoena, including to respond to any government or regulatory request, or if we believe that such action is necessary to (a) conform to the law, comply with legal process served on us or our affiliates or partners, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) to enforce our Master Terms (including for billing and collection purposes), take precautions against liability, to investigate and defend ourselves against any third-party claims or allegations, to assist government enforcement agencies, or to protect the security or integrity of our site; and (c) to exercise or protect the rights, property, or personal safety of WMA Online, our users or others.
De-Identified Personal Information: We may share De-Identified Personal Information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain Services.
Your Consent to Our Disclosure/Assignment of Your Personal Information. You consent to our disclosure of your Personal Information and other information to a potential buyer or other successor for the purpose of considering a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Information held by us about our Website users is among the assets transferred. You agree to and do hereby consent to our assignment, conveyance, or transfer (whether by contract, merger or operation of law) of rights to your Personal Information and other information, with or without notice to you and without your further consent.
Security
We have implemented measures designed to secure your Personal Information from accidental loss and from unauthorized access, use, alteration and disclosure. All personal information you provide to us is stored on our secure servers (or those of our service providers) behind firewalls. We may store, retrieve, access, and transmit your personal information in the US or in other countries. Any payment transactions will be performed using our third party payment processors, who will use appropriate security procedures.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Website or Services, you are responsible for keeping this password confidential. You should not share your password with anyone. You must prevent unauthorized access to your account and Personal Information by selecting and protecting your password appropriately and limiting access to your computer or device and browser by signing off after you have finished accessing your account. The information you share in public areas may be viewed by other users.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do try to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to us or which we obtain. Any transmission of Personal Information is at your own risk. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time. We are not responsible for circumvention of any privacy settings or security measures contained on the Website or used with our Services.
What You Can Access
Through your account settings, you may access, and, in some cases, edit or delete the following information you've provided to us:
• name and password
• email address
• location
• user profile information, including any content you have uploaded to the Services
The information that you can view, update, and delete may change as the Services change. If you have any questions about viewing or updating information we have on file about you, please contact us at wma@wmaonline.com.
Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to ask us annually for a notice identifying the categories of Personal Information which we share with our affiliates and/or third parties for marketing purposes, and to being provided contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to: wma@wmaonline.com.
Notices; Opting Out
By providing us with your email address (including by "following," "liking," linking your account to the WMA online service or other Services, etc., on a third party website or network), you consent to our using the email address to send you Service-related notices, including any notices required by law, in lieu of communication by postal mail. You also agree that we may send you notifications of activity on the Service to the email address you give us, in accordance with any applicable privacy settings. We may use your email address to send you other messages or content, such as, but not limited to, newsletters, additions or changes to features of the Service, or special offers. If you do not want to receive such email messages, you may opt out by emailing us your request at wma@wmaonline.com. Opting out may prevent you from receiving email messages regarding updates, improvements, special features, announcements, or offers. You may not opt out of Service-related emails.
You may be able to add, update, or delete information as explained above. You may request deletion of your account by emailing us at wma@wmaonline.com.
Contact Information
To ask questions or comment about this Privacy Policy and our privacy practices, contact us at:
Data Protection Officer, wma@wmaonline.com
World Martial Arts Supply, Inc.
5900 Lindsey Rd
Little Rock, AR 72206
Additional Information for Users Located in the European Economic Area ("EEA")
IMPORTANT NOTICE: This Privacy Policy originates and is hosted on a Website located in the United States, which has different data protection laws from those of other nations, and particularly member nations in the European Union. Due to differing laws and legal practice, be aware that law enforcement agencies in the United States may have access to your Personal Information.
While we take significant measures to protect privacy of your information, we have ensured that we are compliant with the GDPR.
If you are a resident of country other than the United States, you acknowledge and consent to our collecting, transmitting, and storing your Personal Information out of the country in which you reside.
Transfer of data outside of the EEA
We may transfer some or all of your personal information outside of the EEA. The privacy laws of the receiving country may be different from those in the EEA and may not have adequate data protection standards. We will always have appropriate safeguards in place when transferring your personal information outside of the EEA, and you may ask us for a copy of these safeguards.
How Do I Change My Address Or Catalog Preferences?
In the future, if we provide catalogs, and you do not wish to receive WMA catalogs, please send an email to wma@wmaonline.com with the following:
The Phrase "No Catalog" in the Subject Line
Your Name and Your Complete Mailing Address as it appears on your catalog
You will receive an email confirmation that your request has been received and processed. Although we strive to update our mailing list as frequently as possible, you might receive another catalog before we are able to remove you.
If you do not want promotional offers or catalogs mailed to you from third parties, please send an email to wma@wmaonline.com with thefollowing:
The Phrase "Do Not Share Catalog" in the Subject Line
Your Name and Your Complete Mailing Address as it appears on your catalog
If you want to change your postal or email address, please send an email to wma@wmaonline.com with the following:
The Phrase "Address Change" in the Subject Line
Your Name, Complete Old postal or E-Mail Address
Your New Address that you would like to change it to
You will receive an email confirmation that your request has been received and processed.
How Does WMA Work With Third Party Service Providers?
Some of our website is operated by third parties, and werequire them to follow these same privacy practices, except that they will also share the information they collect with us. WMA works with reputable third parties who perform services on our behalf. Sometimes these service providers need information about our customers in order to do their jobs, such as fulfill orders and promotions, maintain and manage our customer database and report on customer behavior and/or preferences. When WMA allows these service providers access to your information, we require them to maintain your information in confidence and we do not permit them to use it in any way other than to help us provide you with better service. We currently use the services of a few carefully selected marketing companies to help manage and optimize our Internet business and communications. These companies help us to measure the effectiveness of our advertising and better understand how visitors use our sites. To do this, cookies and web beacons are placed on our website on our behalf. The type of information collected in this manner includes pages visited, products viewed and products placed in your shopping cart. By supplementing our records, this information helps us to identify what pages are most attractive to our visitors, which of our products most interest our customers and what kinds of offers our customers like to see. Although our marketing partners record the information coming from our sites on our behalf, the data subsequently retrieved cannot be used for any reason without our authorization. If you prefer that we not include your information in our ongoing analysis to improve our website, products and offers, you can "opt-out" by emailing wma@wmaonline.com. In addition, we may share statistical, demographic and other non-personally identifiable information with third party companies to help manage and optimize our Internet business and communications.
My Online Account
When setting up an online account at our website, you will be prompted to select a password. The retrieval of personal information relating to you and your order history is only available to you if you provide the correct password that you have created. After providing your password, you can edit or delete your information at any time through the "my account" page.
If you forget your password, you can request that it be emailed to your email address. We will not give passwords out over the phone, nor will we email them to a different address than the one used to register. If you request to have your password emailed to you, your credit card information will be automatically deleted from your profile for your protection.
Your address book, located in the "my account" page of our website, is your personal storage space. We do not use the information in your address book to send email promotions or catalogs by mail. When you enter names in your address book, those names will be accessible on your computer to place online orders on our website, whether you are logged in or not. If you are using a public computer, please click on the link on your order confirmation page that prompts you to "click here to clear all information" after placing your order to maximize privacy.
How Secure Is Information About Me?
The security of your information is very important to us. We use 256-bit Secure Socket Layer (SSL) technology to protect the security of your online order information. SSL technology encrypts your order information to protect it from being decoded by anyone other than WMA. Once you enter the checkout page your computer will begin communicating with our server in secure mode.
You can tell that you are in secure mode by the following:
The "http" in the web address will be replaced by "https"
Depending on the browser, you will see either a padlock or a solid key in the lower section of the browser window.
While we implement these and other security measures on our sites, please note that 100% security is not always possible. You play a role in protecting your information as well. Because your password permits access to your personal information, please keep your password secret and do not disclose it to others.